DIGITAL MARKETING PORTFOLIO INDIA

Marketing meets
intelligence.

I'm Udit Sharma — an aspiring digital marketer blending SEO, performance thinking, analytics and AI to create smarter digital experiences.

SEO & organic growthPerformance marketingAI-enabled workflows
U.
↗
Think strategicallyUnderstand the audience
✳
Work intelligentlyUse data. Apply AI.
CURIOUS BY NATURE · MARKETER BY CHOICE
SEARCH ENGINE OPTIMIZATION✳PERFORMANCE MARKETING✳MARKETING ANALYTICS✳CONTENT STRATEGY✳AI-POWERED WORKFLOWS✳ SEARCH ENGINE OPTIMIZATION✳PERFORMANCE MARKETING✳MARKETING ANALYTICS✳CONTENT STRATEGY✳AI-POWERED WORKFLOWS✳
01 / ABOUT ME

Curiosity first.
Strategy always.

I’m interested in the space where customer behaviour, creative communication and technology come together.

My approach to digital marketing is grounded in understanding people, researching the market, building useful content and using performance data to make better decisions. I’m also studying AI and machine learning, which gives me an additional lens on automation, analysis and emerging marketing tools.

I’m building practical experience through website and campaign strategy projects, and looking for opportunities to learn, contribute and grow with a marketing team.

THE PROFILEU / 01

Udit Sharma

Digital Marketing · SEO · AI

Based inIndia
EducationBCA · MCA (AI & ML)
FocusDigital marketing
MindsetLearn · Test · Improve
OPEN TO LEARNING & OPPORTUNITIES
02 / EXPERTISE & TOOLKIT

Creative thinking.
Analytical execution.

A growing toolkit across the digital marketing journey — from discovery and optimization to measurement.

01
⌕

SEO & organic growth

Building discoverability through research, relevant content and website optimization.

On-page SEOTechnical SEOKeyword researchCompetitor analysisInternal linking
02
↗

Performance marketing

Learning to plan campaigns around the right audience, message and measurable outcomes.

Google AdsCampaign planningAd copyConversion tracking
03
◷

Analytics & insights

Using measurement to understand user journeys and identify opportunities to improve.

Google Analytics 4Search ConsoleReportingData interpretation
04
✳

Content & social

Connecting audience needs with useful content, clear messaging and consistent publishing.

Content strategyContent calendarsSocial mediaCreative research
TOOLS I WORK WITH / EXPLORE

Platforms and AI assistants that support my workflow.

Google AdsGoogle AnalyticsSearch ConsoleChatGPTGoogle GeminiClaudeCanvaScreaming Frog
03 / SELECTED WORK

Learning by building.

A selection of practical exercises and strategy work. Project descriptions distinguish planning work from live campaign results.

PAID MEDIA / STRATEGY
Campaign concept •••
OBJECTIVEQualified traffic
APPROACHSearch intent
PLAN · LAUNCH · MEASURE
02 — CAMPAIGN PLANNINGCONCEPT

Google Ads campaign strategy

A campaign-planning exercise covering keyword themes, audience intent, ad messaging and conversion measurement.

GOOGLE ADS · RESEARCH↗
03 — CONTENT STRATEGYCONCEPT

Social media content system

A sample content framework exploring content pillars, calendar planning, creative direction and audience-focused messaging.

SOCIAL MEDIA · CONTENT↗
✳

About the numbers: I don't publish invented traffic, ROAS or conversion results. Where I have verified campaign or analytics data, I’ll add it with context and evidence.

04 / EDUCATION & JOURNEY

Building a
hybrid skill set.

Combining a foundation in computer applications with focused learning in digital marketing and AI.

2025

Bachelor of Computer Applications

CGC Landran, Mohali

Completed
CURRENT

Master of Computer Applications — AI & ML

Lovely Professional University · Online programme

Pursuing
TRAINING

Digital Marketing Course

45-day digital marketing course

Completed
ONGOING

Practical learning & projects

SEO, website optimization, marketing tools and AI-assisted workflows.

Continuously developing
✳
05 / THE AI ADVANTAGE

AI is a co-pilot.
Strategy is still human.

I use AI tools to accelerate research, brainstorm ideas, structure content and support analysis — while keeping human judgment, fact-checking and business goals at the centre.

ChatGPTGoogle GeminiClaudeAI features in Google AdsAI features in Google Analytics
06 / LET'S CONNECT

Have a good project
in mind?

I'm interested in digital marketing opportunities, internships, collaborative projects and conversations with people building useful things.